Mapping Typography to Cognition – The Cognitive Type Project is about creating computational tools which will allow the design of beautiful typefaces which have different cognitive properties. This will allow typographers to design type for such things as better click-through rates on Google ads, children’s books that improve reading levels, or companies that better understand how their customers react to the text in their media.
Slide deck: https://docs.google.com/presentation/d/1PQ4o6qKFJFAdw3Ibp9tZph5ryV9rMsAfbLvvMVt7Zt4/edit?usp=sharing